Social media “happiness” is so passé!

I’m planning to write a full article on the subject, but until then, I am posting some brief notes.

It’s a long time now that I am observing more and more social media identities embracing the “always happy” narrative. Actually, some of them look so happy, like Julie Andrews singing happy at the hills (The sound of Music, 1965) . Don’t get me wrong, I like very much both the film and Julie Andrews’ performance, but all these massively-expressed, constant and uninterrupted happiness/success/beauty demonstrations, make me feel…bored. They leave me also with a feeling of “fakeness”, but I will not get into meaningless discussions about fake – real or true – lie, because, after all, we are discussing about constructed identities. Additionally, sometimes the “happiness” narrative coexists with a strong tendency to follow, for long periods, visual trends, even when these are considered “outdated” (how many more years should I look to bad-edited duck-face selfies or to “exotic” dinners)?  What I would like to point out is that these personal narratives are not working as they were meant to, they are bad narratives with even worse editing.

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Narrative Essentials for Narrative Designers and Storytellers (01)


Have you ever wondered while watching a film or playing a video game “why is this happening now?” or “how is this relevant to the story?” or even “what are all these about?” We have! And this is the reason that we decided to write these article(s), with the intention to provide a toolbox containing simplified theoretical principles and most of all, practical tools, to any storyteller or narrative designer that has a great story to tell.
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